How to add webinars to your business
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I. WebinarJam Review – Overview
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II. WebinarJam Review – Introduction
One of the best profit producing promotional strategies that you can use in your business is a live webinar.
But running a successful live webinar that puts money in your bank account requires following a proven 4-phase blueprint.
Today, I’m going to share with you the first of those phases and that’s Preparation.
Now this isn’t how you prepare your content (you’re the expert on that one) or even your sales message (that’s a topic for another email training series)… but the mechanics and marketing of running the live webinar itself.
In the preparation phase you will decide how you want your content presented. Depending on the webinar service you use, you may be able to run pre-recorded videos, PowerPoint or Keynote presentations, share your computer screen or even show yourself on a webcam.
The best format you can do is to start with a webcam view so your audience gets to see you, then after your introduction switch to slides for your content presentation.
Consider which medium works best for your message though as some niches respond much different than others.
When it comes to the mechanics of presenting a live webinar to a mass audience, the clear winner is Google Hangout On Air.
Unlike other unreliable webinar services, that cost upwards of $500 a month and are limited. Hangouts are backed by Google and Youtube, so you don’t need to worry about servers crashing and recordings failing. And best of all- they are free!
For more information about it, check out my WebinarJam Review.
III. WebinarJam Review – What is WebinarJam?
What is WebinarJam?
- WebinarJam’s next-level features include:
- Dynamic webinar software powered by Google
- Mobile-ready and customizable registration templates
- Conversion focused webinar marketing systems
Perfectly Suited for:
- Our software empowers marketers of all sizes:
- Agencies maximize their Webinar marketing power
- Digital marketers expand their audience reach
- Brands conduct off-site training and seminars
In addition to the ability to do everything we recommended in this training series, WebinarJam also:
- Allows you to schedule your webinar for now or in the future, notifies your registrants that the webinar is starting, opens the webinar room and takes care of the recording
- Gives access to an unlimited number of attendees, and you can create an unlimited number of webinars
- Lets you have as many presenters or administrators as you need to manage your event. So you can easily have several people on camera for interviews, while members of your staff monitor the chat room, or change the graphics, or set up a new poll.
- Integrates easily with your site using a simple embed code- so no need for complicated design or coding- and no need to bring your customers away from your website for the experience. You can brand yourself- not someone else!
- Gives you social plugins, attendee metrics, revenue figures and much much more!
IV. WebinarJam Review – Reasons Convincing You To Buy This Product
This is the last part of the 4-phase live webinars success formula.
But before I get into that let’s quickly recap the first 3 phases.
- Phase1 of a successful webinar is in the Preparation. In the preparation phase you make decisions about the best medium to use to present your content, and the webinar software you’ll implement to do so in the best way possible (and of course, I recommend the new software, WebinarJam).
- Phase2 is Promotion, and we discussed how the right registration process can mean more participation in the webinar by the people most interested in the topic.
- Phase3 was Presentation, where you learned that viewer engagement increases with activities such as polls and Q & A chats.
- Phase4 of a successful webinar – Profit.
There are three opportunities during a webinar to profit from all of the hard work you’re doing promoting and presenting the content.
Simply put- you can profit before, during, or after.
The most obvious way to turn a profit before your live webinar even begins is to charge for registration.
The other way to profit before the webinar is through “pre-event training”.
V. WebinarJam Review – Conclusion
Profiting during the webinar is the most commonly thought of place to profit. You can do a sales presentation and give a link to your product purchase right in the chat area of the webinar service. And if you’re using Webinar Jam (which you should be) you can embed a product picture and opportunity to buy right in the webinar window!
After your webinar, be sure to use the powers of the autoreponder system and replays to continue to monetize the event. The replay should be sent to everyone who registered for the seminar, whether they attended it live or not, because there’s always the possibility that a viewer will need to hear the sales message a second time before buying.
This is also the time to add promotions for different, but related products to your autoresponder series. If you’ve given a webinar on paper training your dog, for example, you can follow up with products on leash training, agility, or tricks. You can promote branded dog items, or your own dog food. And in this manner, your post-webinar profit points are so numerous, they are limited only by your imagination.
And that’s it.
You’re proven profit producing 4-phase webinar blueprint.
Now, I’ve mentioned briefly about a new webinar software, WebinarJam, which my good friends Andy Jenkins and Mike Mike Filsaime created out of frustration with the other solutions in the marketplace, as they were incredibly expensive, and really not marketer-friendly.
Thanks for reading my WebinarJam Review. Bye!